One Powerful Tool That Every D2C Brand Owner Should Know About - LottieFiles

One All-Powerful Tool That Every D2C Brand Owner Should Know About 

Every D2C founder’s biggest problem is that they want personality without any compromise with performance. It is imperative for the D2C founders to stand out on the internet and standing out means having a distinct brand personality. 

Doesn’t matter if you are a D2C founder, an e-commerce designer or a freelancer - static design and animation will be your biggest enemy. 

Believe it or not but adding images and videos doesn’t make the cut. Infact, these images and videos significantly affect your website’s speed. 

You have to go above and beyond to appeal to your consumers. But there’s a catch, like always- How do you bring your website to life if not for images and videos? 

Well, we have a one word solution for you- LottieFiles! 

Dive deeper into the blog to give life to your brand and luxury to your consumers. 

LottieFiles 

The tool who will soon be your best companion- LottieFiles is a platform that provides a ‘Lottie’- a JSON-based animation file format that allows users to create, customize and preview lightweight animations across digital platforms. Lottie’s  animations scale without losing clarity. 

It offers: 

• Scalability without pixelation

• It is lightweight in comparison to GIFs or videos

• It is interactive and code-friendly

• It can be used on the web, mobile apps, and emails

Let’s assume that you are a D2C founder and you are launching your clean beauty brand called “T”.  You have a vision for your website and your brand. You want your brand to speak of luxury. And for your website, you want a homepage that moves like a leaf floating in the background and your products rotating softly. 

How would you do that? This is where LottieFiles steps in! 

Follow the steps below to create an animation for your brand. 

How You Can Use LottieFiles

Step 1 : Find Animation Templates

• LottieFiles provides a free library where you can find a variety of animations for your website. 

• Search through the library for the animation that aligns with your brand. 

• Or you can create your own animation.

In this case, assuming you want a leafy animation for your beauty brand, you can search for “leaf animation” or “eco-friendly badge.” 

Step 2: Customize Animations To Your Brand

• Choose your template. 

• LottieFiles has a built-in editor for you to make changes as per your needs. 

• You can tweak colors and remove elements you don’t need anymore. 

• You can adjust your animation speed as well.

Step 3: Choose Output

• Now that you are done with your animation, you can download it. 

• You have to click on ‘share’ and then ‘export’

• You can export it in any format: - Lottie JSON (for dev use), GIF or MP4 (for social or email)

• Embed Code (for Webflow, Shopify, HTML sites)

Step 4: The Result 

As per the assumed project for the skincare brand, here is the result that will be generated. 

Step 5: Embed The Animation Into Your Website

• You can now paste the animation code into your Shopify theme 

• You can paste it either in the custom liquid section or via the HTML block in your Shopify page builder. 

Customization For All Brands 

Every D2C designer has a different aesthetic in mind while generating designs for a website. It can be playful, minimal or techy. The hard part- up until now- was to find the right animation which fits and ticks all boxes. 

Now, with LottieFiles- you can use any animation that fits your needs.

• You can align colors to your brand

• You are free to choose between looping vs one-time animations 

• You can trigger auto-loads, scrolls and hovers 

• Use plugins for Figma to generate your own effects 

Case Study: GlowEssentials Beauty Brand 

If you consider GlowEssentials, a D2C beauty brand- which targets improvement. Initially, this beauty brand used static images with GIFs before they noticed that the website’s slow load times led to high bounce rates, particularly on mobile devices. 

Implementation

• Product Pages: GlowEssentials implemented Lottie animations on their product pages which showcased skincare products with a 360- degree rotation. The customers could now inspect the product from all angles. 

• Checkout Process: The checkout process became more efficient because of the implementation of an animated progress bar. This reduced cart abandonment. 

• Promotional Banners: Animated banners were introduced. These banners received a 30% higher engagement rate than static ads as they were more eye-catching and striking.  

Results

• Engagement: The page load time of the website improved by 20% which meant a reduction in bounce rates. 

• Conversions: The animation on the checkout page led to a reduction in cart abandonment by 15% 

• Brand Appeal: Customized animations augmented GlowEssential’s sleek and modern brand identity.

This case study illustrates how the animation tool delivers a transformative solution for D2C brands to optimize their e-commerce presence which results in better engagement and efficiency.

Conclusion

LottieFiles strikes the perfect balance between power and simplicity. All D2C designers want is their website to stand out without overwhelming a customer. 

If you are a D2C founder, you don’t need to rely on a developer to bring your brand to life- you can just switch to one tool and change the game with LottieFiles. It is true that the tool provides numerous animation options to choose from but what’s also true is that not every animation in their library is high quality. It is imperative to let your creativity out but it is also equally important to understand that too much animation can also feel gimmicky. But apart from that, you are in good hands.