Published in Content Writing

Neha Y.
Community Support at Framer
May 20, 2025
Dodge Content Crunch With One Tool That Writes 10x Faster
As a copywriter, I know what it is like to stare at the cursor, blinking a hundred times in a second, waiting for another “50 Unique, No AI written, natural and engaging” writing idea to hit me in the head so hard that I just start typing endlessly.
Unfortunately, that rarely happened (until now).
We all must come to terms with the brutal truth: content creation is tedious and expensive. With every new product comes the task of generating hundreds of product descriptions, dozens of SEO copies, and blog posts, and writers can’t keep up, and they often run out of steam within months. What happens next is quite clear: launches are delayed, costs skyrocket, and content is lacking.
What is the core problem? It is simple. Scaling high-quality content for hundreds of SKUs while generating accurate blog posts, considering SEO guidelines, is a nightmare.
Fortunately for me, I have found an AI tool that rescues me from the creative rut without any judgment.
Read more as I reveal my secret AI tool.
Content Creation Resolution in E-commerce
Every brand is running behind aesthetics and high-quality content that resonates with its audience. For e-commerce brands, high-quality content involves compelling product descriptions, engaging blog posts and persuasive ad copies- all of which are time-consuming and overwhelming. And I can vouch that everybody is on the lookout for an efficient solution.
Sometimes, the solution is right in front of our eyes, but we just need someone to point it out. That someone is going to be me.
The ultimate solution is- Hypotenuse AI!
It is a tool innovated to revolutionise content creation for everybody!

But does it live up to its hype? Let’s explore.
How Does This Tool Help?
Hypotenuse AI is an all-in-one AI content platform. It works for everyone.
It plays a different role for everyone and can act as
Product description generator
Blog article Generator
Social media copy generator
AI Batch Editor
It offers features such as:
Bulk content generation
Brand voice customisation
Integration capabilities with platforms such as Shopify and WordPress
Enterprise Scalability
All-in-all, it aims to streamline the content creation process.
A Walkthrough
To understand how Hypotenuse AI works, let’s assume that you own a Lipstick brand called “Plump” and you need to generate product descriptions.
Now let’s explore the setup:
Step 1: Sign Up
Visit Hypotenuse.ai and sign up.
You can set up your brand voice by providing sample content.
Step 2: Navigate to the Tool You Need
On the dashboard, you will see a number of tools.
You can select a tool from the bunch of tools as per your requirement.
For the lipstick brand, ‘Plump’, we will select the ‘Product description’ tool from the menu.

Step 3: Input Product Details
Now, for the lipstick brand, you can input details such as:
Product name: Velvet Matte Lipstick
Key features: long-lasting, non-drying, available in 10 shades.
Target audience: young adults seeking vibrant, cruelty-free makeup options.
Category: Cosmetics

Step 4: Customise Brand Voice
Select the tone that resonates with your brand.
You can easily customise your tone- playful, elegant or professional.
Step 5: Hit Generate
Navigate to the ‘Generate’ option on the menu.
Review the output.
You can edit and make necessary changes to align with your brand.

Now all you have to do is export and implement!
You can use all the tools in the same steps. Customise everything as per your requirement, and you’re good to go!
Wrapping Up
Hypotenuse AI is shockingly fast and effective. You can create not one but many product contents using this tool. As any good helper, you can train the tool to maintain a consistent voice across all products and channels.
And another surprising feature is that Hypotenuse can handle over 25 different languages!
D2C brands can leverage it for anything and everything. Whether it's an apparel brand, an electronics brand or a furniture company, it can weave into nearly any content workflow.
Now, looking beyond D2C and e-commerce business, several other professionals can put this tool to use. B2B retailers, marketplaces, and even publishers. Agencies and content teams can use it for digital marketing, specifically to curate Meta and Google ads, email copies and social media captions, whereas writers can use this for generating blog posts and image generation.
However, like no human being, no AI is perfect. It may produce generic copies that need minor tweaking. Hypotenuse AI shines when you are in a time crunch and you require massive amounts of good copy. But it is still not a magic bullet. It will still need a final manual review.
Still with its strengths in speed and consistency, users can tip the scales in their favour.
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