How Smart AI is Redefining Video Marketing for E-commerce & D2C Brands

Even in the digital landscape, most of us are clueless when it comes to video marketing. 

We have good content in writing, we have sufficient scripts in hand, and stunning animations in mind but when it comes to the actual editing part- that’s when you find yourself in a pit of confusion. 

If you’re a D2C founder, a marketer or a content creator, you must know how imperative it is to put out presentable video content on a daily basis to engage with your respective audiences and elevate your brand image. 

Visuals might help but it is the video content that actually sells. 

Why Does Video Content Sell?

Video content is inherently more engaging than text or static images. 

With videos, you get visuals, audio, and motion all within a single frame. 

And that’s not all, videos can distill complex product information into easily digestible content. Now, seeing the products in action, it becomes authentic and transparent which further builds trust. 

From an SEO point of view, video content can improve the search rankings of the website. 

Apart from that, with a proliferation of mobile devices, consumers increasingly access content via mobile devices and since videos are well-suited for devices, it is a convenient way for the audiences to engage with your content on the go. 

Now, the imperative question - how to get there? Easy, you just need one AI partner - Creatify AI. 

One AI Tool To Fix Your Video Content 

As suspicious as it sounds, it’s true. One AI tool can really take over all your static content and transform it into engaging video content. 

Creatify AI offers to simplify and accelerate video ad creation. It enables users to generate high-quality, engaging video content with minimal effort and cost. 

Here’s everything it can do: 

• URL to Video Conversion: Creatify offers to convert product URLs into captivating video ads.

• AI-Generated Voiceovers: You can create realistic voiceovers without the need for actual voice actors with Creatify’s AI-powered tools. 

• Custom Avatars: You can design personalized avatars that align with your brand. 

• Batch Processing: Creatify allows you to produce tailored, platform-specific video content. 

• Script Writing: It assists with crafting compelling scripts that speak to your audiences.

D2C brands and ecommerce businesses can leverage all these features to craft content that will not only accelerate growth but will also build trust within their community. 

How It Works 

Let's assume that you run a line of eco-friendly water bottles and you need to create a promotional video for Instagram. 

Here’s how you can do it: 

Step 1: Sign Up 

• Go to Creatify AI and sign up. 

• Once logged in, navigate to the dashboard. 

Step 2: Input Product URL 

• Input the URL of your product page. 

• Creatify will then extract images and descriptions along with other relevant information. 

• If not a URL, you can manually upload product images and enter product descriptions. 

Step 3: Review Product Data 

• After Creatify analyzes your data, you can review it for accuracy. 

• You can edit any details such as the product name or product description. 

• You can also upload any additional images, logos or videos for your ad content. 

Step 4: Pick a Template

• Creatify will provide a variety of templates for you to choose from.

• All templates are optimized for different platforms. 

• You can also preview templates to find the one that resonates with your brand.

For the eco-friendly water bottles brand, you can pick a template for Instagram, either in square or vertical format. 

Step 5: Choose or Create a Script 

• Creatify AI will generate script options based on your product data. 

• You can browse through the scripts and pick one. You can also edit and customize it. 

• Or you can write your own script, manually. 

Step 6: Pick Your Avatar 

• You can now choose from different Avatars. 

• Select an avatar that represents your target audience.

• You can pick a voice for your avatar. 

• Use the optional ‘Editor’ feature to fine-tune elements such as timing or visuals.

Step 7: Choose Video Style 

• Creatify AI will curate a number of video styles for you to pick from. 

• You can pick any one of the styles. 

• If needed, you can make necessary edits. 

Step 8: Render and Download Your Ad 

• Once satisfied, go to ‘Render’ and Creatify AI will generate your video. 

• You can download your ad from the ‘Projects’ page. 

Is it Worth It? 

Creatify AI is a highly effective tool, not just for D2C brands but also for marketers and e-commerce owners or any businesses seeking to advance their video marketing efforts without incurring significant costs. 

With its AI-driven approach, Creatify AI offers rapid testing of multiple video variations which makes it a valuable asset in the digital landscape. 

It is necessary for a platform to be user-friendly and have extensive customization options and Creatify ticks all the boxes. 

However,similar to every other tool, Creatify has its limitations. The quality of the content may not meet your expectations sometimes and it will need a bit of mending. Some may encounter a learning curve while exploring advanced features within the tool.
While it may not serve as a replacement for high-end video production for all scenarios, it serves as an efficient tool that enables businesses to curate professional-grade content without significantly investing time and money.