300+ Sales Calls From One AI Agent: A Magic Wand For D2C Founders 

It is quite thrilling to craft unique products and to give life to a brand. But you must know that it's all fun and games- until you hit the outreach wall. 

If you are own a D2C e-commerce brand or work for one, you can relate to the fact that you simply do not have the time on your hands to pick out, qualify and contact hundreds of leads. Whether it’s prospect research, influencer collaborations or gathering real-time competitor insights- tailoring outreach is a soul-crushing task. 

At this point, you need a D2C toolkit to make tasks easier for you. 

And it's time for another AI- Powered tool to swoop in and save the day. Explore more in this blog. 

Why Is Outreach A Problem For D2C Founders 

Imagine spending at least 10 to 15 minutes per led. E-commerce business owners have to scour through Google, LinkedIn and company websites to piece together basic details. 

At this rate, you will never be able to escape the rabbit hole of web searches. 

Almost all D2C founders are already juggling product development, paid ads and customer service. Now, if you add outreach tasks to the list, that means: 

• Cold emailing

• Finding emails 

• Tracking intent 

• Identifying high-quality leads 

• Tailoring outreach 

All this for burnout, missed opportunities, and a sales pipeline that is more trickle than torrent. 

This is where Claygent sweeps in and takes all of this off your plate! 

Make Outreach Easier With One Tool 

Who wouldn’t want one single tool- who does not need a break to take huge tasks off their hands? Claygent is a feature within Clay, a sales intelligence and outreach platform that fetches data with the help of AI from over 50 different providers such as LinkedIn,Apollo, and Google - all within seconds! 

How Does It Work For D2C Founders 

Let’s paint a picture. Say you’re a D2C founder of a sustainable skincare Brand called “BeNatural”. 

After a year of direct sales, you want to expand and partner with boutique retailers across the US to stock your products. You need to identify 100 retailers who align with your brand. 

Now if you start manually researching each retailer’s website, that would take weeks! 

But if you put Claygent to work- here’s how it will go: 

Step 1:  Set Up Your Clay Workspace

• Log in to your Clay account.  

• Create a new table for your prospecting list.

• You can either import a CSV with retailer domains or you can use Clay’s integrations to generate leads from LinkedIn Sales Navigator. 

For the skincare brand,’BeNatural’,  we will upload a CSV with company names and domains. 

This is how your workbook will look now:

Step 2: Navigate To Claygent in the Enrichment Panel

• In your workspace, you can find the ‘Enrichment’ panel.

• Select ‘Claygent’ under the ‘Tools’ section. 

• You will land on the Claygent interface. 

• Now input your prompts and define the output that you need. 

Step 3: Craft A Prompt 

• Assuming you own a skincare brand, you will input a prompt to get an answer to your key questions. Use prompts such as:  - “Is this company B2C? Output as ‘B2C’ or ‘B2B’.”

• “Does the company mention sustainability on its website? Output as ‘Yes’ or ‘No’.” 

• “Is the company hiring? Check their careers page and output as ‘Hiring’ or ‘Not Hiring’.”

You have defined column outputs for every question, which will help keep your data organized. 

For ‘BeNatural’ , the prompt will be: “Visit www.greenboutique.com and check if it mentions sustainability initiatives. Output as ‘Yes’ or ‘No’ in the ‘Sustainability’ column.”

Step 4: Run Claygent and Get Results 

• Now, all you have to do is run Claygent across your 100 domains. 

• It will scrape each website, analyze its content and form a table with answers. 

• You can review the results and ensure that they are accurate for your brand. 

Step 5: Personalized Outreach Sent Automatically

• Now your cold email will be transformed into an AI-drafted message.

• Just input your prompt and let AI do the rest. 

Instead of a bland cold email, you can input a prompt like : Use the scraped data for Green Boutique, draft an email to the contact and highlight the brand’s alignment with their sustainability focus. 

Step 6: Fill Out Contact Details 

• You can easily find contact details for decision-makers. 

• For this step ,too, you just need to feed a prompt to the AI. 

For the skincare brand, you can input prompts such as “Find the LinkedIn profile of the owner or buyer for Green Boutique and extract their email if available.” 

Claygent will generate information via LinkedIn and other sources and then add emails to your table.

Step 7: Export Your Data 

• Now, you can export your data generated through Claygent to your CRM, HubSpot or any email tool you work on for personalized outreach. 

• This data allows you to send tailored emails to your retailers.

Claygent comes in handy when D2C founders such as yourself want to escalate your sales without drowning in manual research or generic outreach. If used strategically, it can help your business grow. 

The skincare brand, ‘BeNatural’, for instance, will prove to be a success. By leveraging Claygent’s AI model, the brand can land at least 15 new partnerships and a 25% revenue boost in a month. The integration of all tools such as LinkedIn Sales Navigator, Google and its own 50+ data providers, makes it a powerhouse for all D2C brands and sales automation. 

It might not be perfect, the learning curve for crafting efficient prompts can be steep but if you are ready to use AI for sales prospecting and outreach, it is a rocket fuel for growth.

You should just start experimenting with this tool and finally automate your research and outreach!